It is all boxing and events to Daniel Levy and then success for Spurs
By Peter J Arnold
In my articles, I have been saying that Daniel Levy’s 10-year plan is to make us great again. Of course, it is occasionally mocked… but primarily supported by the more in tuned supporters. As most Spurs fans can see the light at the end of the tunnel. All projects take time.
I recently read an article by Kieran Maguire, finance expert, who believes that Levy has moved closer to o securing a profitable £250 million stadium naming rights deal after successfully hosting Anthony Joshua’s heavyweight title fight against Oleksandr Usyk.
Levy’s legacy – the Tottenham stadium – was opened almost two-and-a-half years ago, but our chairman has remained on a mission to find a sponsorship deal worth £25 million per year on a 10-year term. The man is money-money-money savvy and will turn the club into a multimillion-pound complex. He will not allow the team on the field to go off track.
A packed Tottenham Hotspur Stadium became host to Usyk’s triumph against Joshua on September 25. This event gave Levy and the club massive exposure from millions of viewers from across the world. Maguire judges the success of the Joshua-Usyk bout at our stadium as placing Levy and the club in good stead in their search for a naming rights deal. The fight could give Levy the upper hand in negotiations. He told Football Insider: “I think it helps Spurs from a negotiation perspective. It was a spectacular event, with the exception of the result. That can only enhance the club’s ability to broaden the global scope of what they can offer. That, therefore, makes it more attractive to a sponsor. But it seems a lot of money, however, £25m. Man City got more than that, but that was on the back of the stadium that people were looking for a name for. But they are calling it the Tottenham [Hotspur] stadium deliberately. As soon as people start calling it White Hart Lane, it becomes much harder to get a deal. That’s because people will not refer to it by its new name. That means the sponsor doesn’t get as much publicity. If you can’t persuade people to use the corporate name, that is to the detriment of their negotiating position.”
The World title fight between Joshua-Usyk showed the world what our new stadium can offer, putting the club in an excellent position to find a sponsorship deal that could dwarf the other clubs. Knowing Levy and his shrewd mind, he will use this to his advantage and will manage to get an agreement very soon.
My thoughts on the subject
As I said, Daniel Levy is an astute businessman and can turn any opportunity into cash for the benefit of the club.
Look at where the other clubs have the teams emblem in their stadiums; we have a neutral logo that separates us/ the team from the stadium… this allows the pundits/ customers to not get side-tracked from the bigger picture… the multiplex stadium; not just the football team. There has been often talk about having a statue erected in honour of Jimmy Greaves, the problem with that is people might think it is just a football ground and confuse the minds of those attending other events (and other events will bring in more money, the team consumes money…). The only statue that would make sense is to the creator of our magnificent stadium, and according to my sources, that is the long term project of the club. People of the business world are more familiar with Daniel Levy and Joe Lewis’ names than they are with Greavsie, Cliff Jones, Dave Mackay, Glenn Hoddle etc. As a football fan, I find that sad and wrong, but that is the world we live in, and we have to make do with what we have got, rather than trying to dig up the past and promote that to a broader audience. It is about the future, not the past. As somebody once said: “Sometimes we all need a gentle reminder that the past is in the past. And to not let it affect the here and now.”
Once Levy and Lewis, the board, investors, businesses and debtors have taken their share from the club’s profits, then whatever is left over will be channelled into our team to compete with the rest of the elites of the footballing world. Is that not a dream worth pursuing? As I said in my previous article, we might hurt now, but the rewards will allow us to swamp all others.
Peter J Arnold.
[I don’t share Peter J’s enthusiasm for how he sees our stadium and what he hopes for the future (I am critical of Levy and Co bastarding our name). Still, we are all entitled to our different viewpoints, even though they are occasionally controversial. Glenn, editor].
My name is Peter, and I have just joined this wonderful Spurs website, and I am looking forward to writing down my football thoughts and then presenting them to you. Agree or disagree; all views are valid and should be respected.
It was the famous philosopher Voltaire who said, “I might not agree with you, however, I will defend your right to say it”. Free speech. I am a journalist by trade for a local news outlet. I’ve been a Spurs supporter since the 90s.