Tottenham’s naming rights; money, money for all, or maybe not!
Ever since the Tottenham stadium was open for business, the talks then became about the naming rights. Our current name, “Tottenham Hotspur Stadium”, was always going to be a temporary one. Mourinho was also brought in in the hope of boosting our chances (a top-quality name, thought Levy, will increase our opportunities, as it also looked like we were a club on the move, but he was then quickly sacked).
Yes, we could be set for a financial extravaganza with the club said to be close to getting the naming rights for our Stadium, according to the font of all knowledge, The Daily Mail.
Chairman Daniel Levy had appointed former NFL executive Todd Kline (he formally came from Miami Dolphins) as his new Chief Commercial Officer. His job and priority was to secure the naming rights for our money-making cash machine.
With this unknown cash provider, talks are supposed to be in an advanced state and are expected to be announced – if all goes well – before the new season kicks off. Which will be on the 15th August, against the City Boys.
According to the renowned Athletic sports outlet, Levy had planned to sell the Stadium’s naming rights for a world-record £375m, based on £25m a year for 15 years. The coronavirus pandemic hit and put everything on the back burner, but now things have eased, the naming rights can be brought forward.
My thoughts
If this pandemic hadn’t hit us, then I would have said that the finances generated from the naming rights would represent a massive boost for the team. Still, I can’t now see the money being invested there now because of the club’s financial hit (because of COVID-19), but will probably be used to pay Levy and the coffers instead.
So, what sort of brand will it be that is advertised on our Stadium? Previously we had been linked with Amazon. But if not, how about a sporting club that can be linked to Daniel Levy and his cash cow machine (with an American connection)? How about the “Sharks”? I thought that name would represent what we’ve turned into and what Levy and Lewis represent. Just a suggestion!
What are your thoughts?
All the best, Glenn
My name is Glenn Renshaw.
I am currently a Premium Season Ticket holder (West Stand) in the new stadium. Before that – at White Hart Lane – a season ticket holder in various parts of the ground (mainly in the North stand).
Before becoming a season ticket holder, I stood on the shelf and various other parts of the ground since the 1950s. In 1987 I became one of the first to hold a Spurs Membership card. I was also a life long member of the Spurs supporters club (now defunct).
I go to all home, away and abroad matches.
I was born in 1955, Edgware, London (it was in the late 50s – as a baby – that my dad took me to Spurs to initiate me). I currently live in Berkshire.
I also collect all Spurs books (and have everyone printed), Spurs handbooks (from 1920s onwards, Spurs programmes (since the 40s).
Previously, I wrote for Spurs Fanzines: The Spur, Spur of the Moment, My Eyes have seen the Glory and various other Spurs fanzines’. I also wrote for the SpursWeb app & its website.
I currently write and work for spursnetwork.com and its website. I write its Reviews & Match reports and a lot more.
My other interests are; reading, history, social history, Politics, going to the gym, wine, going out for a meal, music (all sorts), writing, theatre, concerts, going on holidays, socialising etc.
I have been writing blogs/ articles since 1989
If you wish to read more of my blog, please click “here”
